The weak yen has triggered price increases on electronics, from iPhones to refrigerators across Japan this year, with one glaring exception: the video game console.
Sony Group, Microsoft and Nintendo have maintained a conversion rate of 100 yen to the dollar which today sees their consoles up to $100 cheaper in Japan than elsewhere in the world. No company wants to be the first to break the unwritten rule against raising prices after a console release for fear of losing gamers and game developers to rivals, and all three think they can recoup their losses through international software sales. But that can change.
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