Streamers Want to Participate in Anime’s Growing Global Audience

The news: In one maintenance with The Hollywood Reporter, netflix anime head Kohei Obara revealed that half of Netflix’s 222 million subscribers worldwide watched “a few” anime on the platform in 2021, and what time spent watching anime increased by 20% globally.

  • Netflix has also revealed that it is doubling down on its investment in Japanese animation, revealing last week that it will release 40 anime series in 2022 only.

How we got here: Netflix dipped its toes into anime in 2016, and since then the format has become a global phenomenon and another major battleground for streaming services.

  • Like many markets targeted by media giants, anime has seen some consolidation. last august, sony finished his $1.18 billion acquisition of an anime streaming service Crunchyrollwhich merges with its existing anime production company Funimation.
  • In 2019, HBO Max struck a deal to exclusively stream a Japanese film animation company Studio GhibliThe catalog of , which contains internationally successful films such as “Ponyo”, “Spirited Away” and others by the famous director Hayao Miyazaki.
  • Amazon Prime Video also has a platform-exclusive critically acclaimed anime catalog, and Disney+ announced plans to release a new anime series.

It’s not just TV and streaming that have benefited from the global boom in Japanese animation. Films derived from popular series have gone hand in hand with super hero blockbusterswith “Jujutsu Kaisen 0” to earn $30 million since opening in North America last month.