Pokémon enters long-term partnership with Universal Studios Japan


Pokémon Company President Tsunekazu Ishihara stands next to a person in a Pikachu costume.

Tsunekazu Ishihara poses with Pikachu in this archive photo.
Photo: HECTOR MATA / AFP (Getty Images)

Today in Osaka, Universal Studios Japan announced a creative partnership with The Pokémon Company.

“Universal Studios Japan and The Pokémon Company will enter into a long-term partnership to jointly explore breakthrough entertainment that will immerse guests in the world of Pokemon with innovative technology and creativity from 2022 ”, we read official announcement.

Earlier this year, Super Nintendo World open at Universal Studios Japan. It is also the result of a creative partnership between USJ and the Kyoto-based games company. Likewise, Universal Studios Japan has also collaborated with Capcom to Monster hunter thematic attractions and in-game items.

“We are honored to have a long-term partnership with The Pokémon Company while developing Pokemon entertainment at Universal Studios Japan for both Pokemon fans and our guests, ”said JL Bonnier, President and CEO of Universal Studios Japan. “The popular in the world Pokemon the characters combined with Universal’s innovative approach to create authentic and unique theme park entertainment promises excitement for the whole family.

There has been no official announcement of a Pokemon thematic area or all Pokemon attractions at USJ, but that now seems inevitable. The announcement specifies that the two companies are still in an exploratory phase, but the evocation of guests immersed in the universe of Pokemon is promising.

“The amazing team at Universal Studios Japan have the creative vision and cutting edge expertise in world-class theme park technology to imagine a unique Pokémon experience,” said Tsunekazu Ishihara, President and CEO of The Pokémon Company, in an official announcement. “This strategic alliance with Universal Studios Japan reflects our commitment to continue to deliver the joy of Pokémon in ever-evolving ways for years to come. We look forward to the day when we can welcome fans from all over the world to enjoy it all together. “

A Pokemon thematic area would undoubtedly be massively popular.