More than 2.4 billion gaming tweets were posted to Twitter in 2021, as the company revealed in a review of gaming activity On the platform.
The number of games-related tweets increased 14% year-over-year and represents an increase of more than 10 times since 2017. The company also indicated that the fourth quarter of 2021 was the most important quarter for conversations about games ever on the platform.
The most tweeted game was miHoYo’s multi-platform Genshin Impact, which has enjoyed unprecedented global success since its launch in September 2020, generating more than $ 1.8 billion on mobile alone in 2021.
Many of the other top games tweeted are mobile-exclusive titles, such as Knives Out, Project Sekai, Fate / Grand Order, and Ensemble Stars.
Most of the other game franchises in the top 10 most tweeted are also available on mobile in one way or another, like Animal Crossing Pocket Camp, Minecraft, Fortnite, or Final Fantasy VII The First Soldier. In fact, the only game on the list that doesn’t yet have a mobile iteration is Apex Legends, although there is currently one in the works.
Unsurprisingly, the country that tweeted the most about games was Japan, where in terms of revenue and players, mobile is the most popular platform.
Games such as Ensemble Stars and Fate / Grand Order have had continued success in Japan since their launch, but have failed to make a lasting impression elsewhere. The fact that these games are getting so much attention affirms the strong and enduring presence of the Japanese mobile gaming community.
Many popular Japanese mobile games are so successful that apart from a handful of handpicked countries, many titles do not release outside of the country. As such, we’ve compiled a list of our top 5 Japanese games that we want to play.
After Japan, the nine remaining countries that tweeted the most about games in 2021 are: United States, South Korea, Thailand, Brazil, Philippines, Indonesia, United Kingdom, France and India.
Last week, AppLovin finalized its $ 1 billion cash acquisition of MoPub from Twitter after several months of integrating its features.