Former Sega MD Yukawa has passed away

Former chief executive of Japanese publishing giant Sega Hidekazu Yukawa has died aged 78.

The news was revealed by Famitsu, which reports that the industry vet actually passed away in June 2021, but that’s only just been made public. He died of pneumonia.

Yukawa assumed the role of general manager in 1998 while preparing for Sega’s launch of its final console, the Dreamcast. During his time with the company, he appeared in a number of comedic commercials as “Mr Sega” to promote Dreamcast hardware.

A number of

“Yukawa-san was dead,” Sega vet Yuji Naka wrote on Twitter, as translated by Google. “I didn’t know. I pray for your soul.

“I miss Yukawa-san because he helped me a lot.

Alexander Calvin

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the gaming business. He started at UK trade journal MCV in 2013 and left as deputy editor more than three years later. In June 2017, he joined Steel Media as editor of the new site. In October 2019, he left this full-time position within the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.